The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
GOOGLE WORLD
Agency: Abbott Mead Vickers BBDO / London
Client: GUINNESS Category: Websites & Microsites / Branded Games
T-Racer
Agency: AgenciaClick Isobar / São Paulo
Client: FIAT Automóveis Category: Websites & Microsites / Branded Games
Killzone 2 Webgame
Agency: Agency Republic / London
Client: PlayStation - Sony Computer Entertainment UK Category: Websites & Microsites / Branded Games
Sony\'s Fantasy Festival
Agency: Altogether / London
Client: Sony Audio Products Europe Category: Websites & Microsites / Branded Games
Expedition 2
Agency: Arkadium / New York
Client: National Geographic Channel Category: Websites & Microsites / Branded Games
The Team Test
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Websites & Microsites / Branded Games
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Websites & Microsites / Branded Games
Asylum 626
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: Websites & Microsites / Branded Games
Red Bull Soapbox Racer
Agency: Less Rain GmbH / Berlin
Client: Red Bull Category: Websites & Microsites / Branded Games
Civil War Online
Agency: Soap Creative / Ultimo
Client: Activision Category: Websites & Microsites / Branded Games
www.bugaboo.com
Agency: 72andSunny / Los Angeles
Client: Bugaboo Category: Websites & Microsites / E-Commerce
OpenOne
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA Category: Websites & Microsites / E-Commerce
GOOGLE WORLD
Agency: Abbott Mead Vickers BBDO / London
Client: GUINNESS Category: Websites & Microsites / Social Networks/ Community
Fiat 500C Feelgood Playlist
Agency: AKQA / London
Client: Fiat UK Category: Websites & Microsites / Social Networks/ Community
Black Pixel Project
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Websites & Microsites / Social Networks/ Community
www.starbucksloveproject.com
Agency: BBDO / New York
Client: Starbucks & (RED)™ Category: Websites & Microsites / Social Networks/ Community
Whale Shark Gamble
Agency: BBDO Proximity Singapore / Singapore
Client: Sea Shepherd Conservation Society Category: Websites & Microsites / Social Networks/ Community
Big Boston Warm-Up
Agency: Firstborn / NY
Client: Lands' End Category: Websites & Microsites / Social Networks/ Community
Chrome Experiments
Agency: Google Creative Lab / New York
Client: Google Category: Websites & Microsites / Social Networks/ Community
Amplichoir
Agency: Mother Advertising Ltd / London
Client: Dell Category: Websites & Microsites / Social Networks/ Community
Red Flag
Agency: Ogilvy Shanghai / Shanghai
Client: The North Face Category: Websites & Microsites / Social Networks/ Community
Everybody Knows Somebody Who Loves A Honda
Agency: Rubin Postaer & Associates / Santa Monica
Client: Honda Motor Company Category: Websites & Microsites / Social Networks/ Community
The Vile Plutocrat
Agency: 16toads Design / Smyrna
Client: 16toads Design Category: Websites & Microsites / Services
Jack and Suzy Welch Show
Agency: JWT New York / New York
Client: Microsoft Category: Websites & Microsites / Services
Visit The Other Britain
Agency: Ogilvy Singapore / Singapore
Client: VisitBritain Category: Websites & Microsites / Services
NIKEiD - Their Game, Your Finishing Touch
Agency: AKQA / London
Client: Nike Category: Websites & Microsites / Consumer Goods
Born To Fit
Agency: AKQA / San Francisco
Client: GAP Category: Websites & Microsites / Consumer Goods
Packland
Agency: Big Spaceship / Brooklyn
Client: Lands' End Category: Websites & Microsites / Consumer Goods
O2 Be The Difference 2010
Agency: Brando / Dublin
Client: O2 Telefónica Ireland Category: Websites & Microsites / Consumer Goods
Make the most of now
Agency: Clemenger BBDO Sydney / Sydney
Client: Vodafone Pty Ltd Category: Websites & Microsites / Consumer Goods
UNIQLO COLLECTION TOKYO 2009
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD. Category: Websites & Microsites / Consumer Goods
Samsung Shakedown
Agency: From Stockholm With Love / Stockholm
Client: Samsung Category: Websites & Microsites / Consumer Goods
Asylum 626
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: Websites & Microsites / Consumer Goods
My Virginia Memory
Agency: Grow Interactive / Norfolk
Client: Virginia Tourism Corporation Category: Websites & Microsites / Consumer Goods
Whale Song
Agency: M & C Saatchi / Mark / Sydney
Client: Optus Category: Websites & Microsites / Consumer Goods
Lacoste Red!
Agency: Megalo(s) / Annecy-le-Vieux
Client: LACOSTE Category: Websites & Microsites / Consumer Goods
Gold 120
Agency: Ogilvy Shanghai / Shanghai
Client: Lee Jeans China Category: Websites & Microsites / Consumer Goods
Put on a Panto
Agency: PIRATA / London
Client: Robinsons Category: Websites & Microsites / Consumer Goods
Office Pong
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Novartis - Voltaren Category: Websites & Microsites / Consumer Goods
Museum of Power
Agency: Syrup / New York
Client: Puma Category: Websites & Microsites / Consumer Goods
Liquid Awesomeness Website
Agency: Venables Bell & Partners / San Francisco
Client: Nestea Category: Websites & Microsites / Consumer Goods
Expense-a-Steak
Agency: Walrus / New York
Client: Maloney & Porcelli Category: Websites & Microsites / Consumer Goods
Toyota Prius Promo site
Agency: BrandStudio / Moscow
Client: Toyota Category: Websites & Microsites / Durable Goods
SAS - GLOBE OF FORTUNE
Agency: Crispin Porter + Bogusky Europe / Gothenburg
Client: SCANDINAVIAN AIRLINES SWEDEN Category: Websites & Microsites / Durable Goods
NIHON-IRO ^JAPAN COLOR
Agency: Dentsu Inc. / Tokyo
Client: Canon Marketing Japan inc. Category: Websites & Microsites / Durable Goods
Herman Miller
Agency: Hello Design / Culver City
Client: Herman Miller Category: Websites & Microsites / Durable Goods
Behind the Beauty
Agency: MacLaren McCann / Toronto
Client: General Motors of Canada Category: Websites & Microsites / Durable Goods
Mystery Egg
Agency: Ogilvy Beijing / Beijing
Client: Lenovo Category: Websites & Microsites / Durable Goods
Award:
2010 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GUINNESS
Title:
GOOGLE WORLD
Category:
Websites & Microsites / Branded Games
Annual ID:
10091N
Award:
2010 Interactive Merit Award
Agency:
AgenciaClick Isobar / São Paulo
Client:
FIAT Automóveis
Title:
T-Racer
Category:
Websites & Microsites / Branded Games
Annual ID:
10092N
Award:
2010 Interactive Merit Award
Agency:
Agency Republic / London
Client:
PlayStation - Sony Computer Entertainment UK
Title:
Killzone 2 Webgame
Category:
Websites & Microsites / Branded Games
Annual ID:
10093N
Award:
2010 Interactive Merit Award
Agency:
Altogether / London
Client:
Sony Audio Products Europe
Title:
Sony\'s Fantasy Festival
Category:
Websites & Microsites / Branded Games
Annual ID:
10094N
Award:
2010 Interactive Merit Award
Agency:
Arkadium / New York
Client:
National Geographic Channel
Title:
Expedition 2
Category:
Websites & Microsites / Branded Games
Annual ID:
10095N
Award:
2010 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Swedish Armed Forces
Title:
The Team Test
Category:
Websites & Microsites / Branded Games
Annual ID:
10096N
Award:
2010 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Facebook Showroom
Category:
Websites & Microsites / Branded Games
Annual ID:
10097N
Award:
2010 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Asylum 626
Category:
Websites & Microsites / Branded Games
Annual ID:
10098N
Award:
2010 Interactive Merit Award
Agency:
Less Rain GmbH / Berlin
Client:
Red Bull
Title:
Red Bull Soapbox Racer
Category:
Websites & Microsites / Branded Games
Annual ID:
10099N
Award:
2010 Interactive Merit Award
Agency:
Soap Creative / Ultimo
Client:
Activision
Title:
Civil War Online
Category:
Websites & Microsites / Branded Games
Annual ID:
10100N
Award:
2010 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
Bugaboo
Title:
www.bugaboo.com
Category:
Websites & Microsites / E-Commerce
Annual ID:
10133N
Award:
2010 Interactive Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI USA
Title:
OpenOne
Category:
Websites & Microsites / E-Commerce
Annual ID:
10134N
Award:
2010 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GUINNESS
Title:
GOOGLE WORLD
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10156N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Fiat UK
Title:
Fiat 500C Feelgood Playlist
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10157N
Award:
2010 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Black Pixel Project
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10158N
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
Starbucks & (RED)™
Title:
www.starbucksloveproject.com
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10159N
Award:
2010 Interactive Merit Award
Agency:
BBDO Proximity Singapore / Singapore
Client:
Sea Shepherd Conservation Society
Title:
Whale Shark Gamble
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10160N
Award:
2010 Interactive Merit Award
Agency:
Firstborn / NY
Client:
Lands' End
Title:
Big Boston Warm-Up
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10161N
Award:
2010 Interactive Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
Chrome Experiments
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10162N
Award:
2010 Interactive Merit Award
Agency:
Mother Advertising Ltd / London
Client:
Dell
Title:
Amplichoir
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10163N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
The North Face
Title:
Red Flag
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10164N
Award:
2010 Interactive Merit Award
Agency:
Rubin Postaer & Associates / Santa Monica
Client:
Honda Motor Company
Title:
Everybody Knows Somebody Who Loves A Honda
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10165N
Award:
2010 Interactive Merit Award
Agency:
16toads Design / Smyrna
Client:
16toads Design
Title:
The Vile Plutocrat
Category:
Websites & Microsites / Services
Annual ID:
10152N
Award:
2010 Interactive Merit Award
Agency:
Firstborn / NY
Client:
Aflac
Title:
Aflac.com
Category:
Websites & Microsites / Services
Annual ID:
10153N
Award:
2010 Interactive Merit Award
Agency:
JWT New York / New York
Client:
Microsoft
Title:
Jack and Suzy Welch Show
Category:
Websites & Microsites / Services
Annual ID:
10154N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
VisitBritain
Title:
Visit The Other Britain
Category:
Websites & Microsites / Services
Annual ID:
10155N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
NIKEiD - Their Game, Your Finishing Touch
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10101N
Award:
2010 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
GAP
Title:
Born To Fit
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10102N
Award:
2010 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Lands' End
Title:
Packland
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10103N
Award:
2010 Interactive Merit Award
Agency:
Brando / Dublin
Client:
O2 Telefónica Ireland
Title:
O2 Be The Difference 2010
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10104N
Award:
2010 Interactive Merit Award
Agency:
Clemenger BBDO Sydney / Sydney
Client:
Vodafone Pty Ltd
Title:
Make the most of now
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10105N
Award:
2010 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO CO.,LTD.
Title:
UNIQLO COLLECTION TOKYO 2009
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10106N
Award:
2010 Interactive Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
Index
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10107N
Award:
2010 Interactive Merit Award
Agency:
From Stockholm With Love / Stockholm
Client:
Samsung
Title:
Samsung Shakedown
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10108N
Award:
2010 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Asylum 626
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10109N
Award:
2010 Interactive Merit Award
Agency:
Grow Interactive / Norfolk
Client:
Virginia Tourism Corporation
Title:
My Virginia Memory
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10110N
Award:
2010 Interactive Merit Award
Agency:
M & C Saatchi / Mark / Sydney
Client:
Optus
Title:
Whale Song
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10111N
Award:
2010 Interactive Merit Award
Agency:
Megalo(s) / Annecy-le-Vieux
Client:
LACOSTE
Title:
Lacoste Red!
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10112N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
Lee Jeans China
Title:
Gold 120
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10113N
Award:
2010 Interactive Merit Award
Agency:
PIRATA / London
Client:
Robinsons
Title:
Put on a Panto
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10114N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Novartis - Voltaren
Title:
Office Pong
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10115N
Award:
2010 Interactive Merit Award
Agency:
Syrup / New York
Client:
Puma
Title:
Museum of Power
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10116N
Award:
2010 Interactive Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Nestea
Title:
Liquid Awesomeness Website
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10117N
Award:
2010 Interactive Merit Award
Agency:
Walrus / New York
Client:
Maloney & Porcelli
Title:
Expense-a-Steak
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10118N
Award:
2010 Interactive Merit Award
Agency:
BrandStudio / Moscow
Client:
Toyota
Title:
Toyota Prius Promo site
Category:
Websites & Microsites / Durable Goods
Annual ID:
10127N
Award:
2010 Interactive Merit Award
Agency:
Crispin Porter + Bogusky Europe / Gothenburg
Client:
SCANDINAVIAN AIRLINES SWEDEN
Title:
SAS - GLOBE OF FORTUNE
Category:
Websites & Microsites / Durable Goods
Annual ID:
10128N
Award:
2010 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Canon Marketing Japan inc.
Title:
NIHON-IRO ^JAPAN COLOR
Category:
Websites & Microsites / Durable Goods
Annual ID:
10129N
Award:
2010 Interactive Merit Award
Agency:
Hello Design / Culver City
Client:
Herman Miller
Title:
Herman Miller
Category:
Websites & Microsites / Durable Goods
Annual ID:
10130N
Award:
2010 Interactive Merit Award
Agency:
MacLaren McCann / Toronto
Client:
General Motors of Canada
Title:
Behind the Beauty
Category:
Websites & Microsites / Durable Goods
Annual ID:
10131N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Lenovo
Title:
Mystery Egg
Category:
Websites & Microsites / Durable Goods
Annual ID:
10132N
